Editorial Policy

Goodface's Editorial Policy

Goodface has designed and built digital products since 2016. This experience is also what we write about — on product design, UX, branding, and fintech, drawn from projects we've actually delivered. This page explains how that content gets made and what standards it follows.

Who writes our content?

Our Insights are written and reviewed by members of our design, product, and leadership team — the same people who work on client projects. Each published article credits its author, with a link to their bio and role at Goodface.

We don't publish unreviewed, fully AI-generated articles. We may use AI tools to support research or drafting, but every article is written, fact-checked, and approved by a named person on our team before it goes live.

What we stand for

Grounded in practice. We write from what we've built, not from theory. Where an article makes a claim about what works, it's backed by our own project experience or by sources we can point to.

Accurate. We check facts, figures, and claims before publishing, and correct them if we get something wrong.

Independent. Our editorial content isn't written to promote a specific tool, platform, or partner. If we mention one, it's because it's relevant to the topic — not because of a commercial arrangement.

Useful over promotional. Our goal is to help founders, product leaders, and design teams make better decisions — not to oversell our own services. Articles that reference Goodface's work do so to illustrate a point, not as a pitch.

How we keep content current

Product design and fintech move fast. We periodically review older Insights for accuracy and relevance, and update or rewrite them when the underlying information, tools, or best practices have changed. Updated articles show a revised "last updated" date.

Corrections

If you spot an error in one of our articles, tell us — contact page. We review reported errors and correct confirmed mistakes directly on the relevant page.

Third-party contributions

If we publish a guest contribution or third-party content, it's reviewed against this policy before publishing and clearly credited to its source.

Scope

This policy applies to content published under goodface.agency/insights/. It doesn't apply to client case studies, which describe work delivered for and reviewed alongside the named client.

Last updated: August 10, 2026

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Welcome to Goodface privacy notice.

Goodface respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and other sites we own and operate. And tell you about your privacy rights and how the law protects you.

We may change the privacy policy from time to time to reflect changes to the products and services that we provide and how we process your personal data.

We will not share your information with any third party outside of our organization, other than as necessary to fulfil your request if any."

INFORMATION WE COLLECT

When you visit our website, our servers may automatically log the standard data provided by your web browser. This data is considered “non-identifying information”, as it does not personally identify you on its own. It may include:

Your computer’s Internet Protocol (IP) address;
Your browser type and version;
The pages you visit;
The time and date of your visi;
The time spent on each page;

OTHER DETAILS

We may ask for personal information, such as your name and email address. This data is considered “identifying information”, as it can personally identify you. We only request personal information relevant to providing you with a service, and only use it to help provide or improve this service.

We collect information by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used. You are free to refuse our request for this information, with the understanding that we may be unable to provide you with some of your desired services without it.

We will only process personal data and communicate with you if:

1. You have given us consent to the processing of your personal data and communicating for one or more specific purposes i.e. requesting products or services from us, downloading material or information from our website or submitting a contact us form.

2. Performance of a contract

3. Where we have a legitimate interest for contacting you in relation to our products and services

DATA PROCESSING AND STORAGE

We only retain personal information for as long as necessary to provide a service, or to improve our services in future. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure, and cannot guarantee absolute data security.

Rights and choices of individuals:

See what data we have about you, if any;
Change/correct any data we have about you;
Have us delete any data we have about you;
See what security measures we apply to your data;
Express any concern you have about our use of your data;

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address given on our website: goodface.agency

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